Intelligent content enables automated multi-channel delivery, adaptive content, improved content discovery, and personalizedcontent delivery in an agile world. But the power of your content to respond to tight timelines, new customer requirements, and increasing costs is based on the quality of your content strategy. This workshop shows you how to put an intelligent content framework in place using structured content models, reuse techniques, metadata strategies, and agile best practices.
By using intelligent content best practices content marketers can meet the needs of customers by creating, finding, packaging and delivering content in a hyper-personalized, omnichannel manner;where they are, in their language, using the device of their choosing. Rather than creating and recreating targeted content, intelligent content enables you to easily and automatically apply the 10 to 1 rule to your content, significantly increasing productivity and multiplying content with ease. Participants will learn:
- Basic principles of intelligent content marketing
- Opportunities for intelligent content
- How to get started with intelligent content