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17May
May 17, 2015 - May 18, 2016 Grace Hotel Sydney , 77 York street , Sydney , Australia

Optimising digital technologies and savvy marketing strategies to acquire and convert customers, increase revenue and an unparalleled competitive edge

17th May 2016 - Day 1

08:30 – Registration

Participants registration and refreshments.

09:00 – Welcome address

Chairman’s address to the gathering.

09:15 – Session 1: Opening keynote address

Social Content – the onward journey and upcoming advancements

  • The journey so far – assessing the pathway through excellence in social content production
  • Determining the next shift in technology and intelligent engagement
  • Key next steps in pursuing pioneering and relevant social content
Speaker:
  1. Ahava KLiebtag, Author ‘The Content Crown – Winning at content
    on the Web

09:55 – Session 2: The emergence and evolution of social video content

The emergence and evolution of social video content

  • The growth and success of social video content.
  • Emerging technologies that will drive social video content
  • Creating successful social video content for your communities
Speaker:
  1. Jarod Green, Creative Director, RAD

10:30 – Tea break

Refreshments and Networking opportunity for participants.

11:00 – Session 3: The content gap analysis… How to create content that counts!

The content gap analysis… How to create content that counts!

  • The storytelling Chromosone
  • Tips to Telling an Engaging Story
  • How to stop chasing leads and start chasing likes
  • The Content That Counts Formula
  • How Do You Know What Content Your Cutomers’ Want
Speaker:
  1. Roghan McKerlie, Founder & Director, Rogues Gallery

11:40 – Session 4: The future direction for content strategy

The future direction for content strategy

  • Investigating the next steps and possibilities in structured content,
  • The 2016 view of analytics and ROI
  • What can be anticipated around Metadata, SEO and Globalization
Speaker:
  1. JTracy Macdonald, Global Content Manager with the Globalization Centre of Excellence, Intuit (USA)

12:00 – Session 5: This provides the opportunity for delegates to discuss with the panel the pertinent issues they feel relevant.

The key focus themes of the discussion will be based around:

  • Innovation in social content strategy
  • Content 4.0’ – leading in compelling and ground breaking initiatives
  • The evolution of social platforms and the impact on content
    creation
Speaker:
  • Ahava KLiebtag, Author ‘The Content Crown – Winning at content on the Web’Roghan McKerlie, Founder & Director, Rogues GalleryTracy Macdonald, Global Content Manager with the Globalization Centre of Excellence, Intuit (USA)

12:45 – Lunch break

Lunch and Networking opportunity for participants.

13:45 – Session 6: Content creation and the key considerations for AUDI Australia

Content creation and the key considerations for AUDI Australia

  • An investigation into the content journey and production strategies developed
  • How facebook and social media platforms look set to impact content creation
  • How pioneering content can create productive engagement and great ROI
Speaker:
  1. Andrew Mara, Social Media Executive, Audi Australia

14:20 – Session 7: The emergence of social content, and how to create compelling pieces now and in years to come

  • How Flight Centre is preparing for a new wave of social content engagement
  • The successful multichannel delivery – and personalized content delivery in an agile world
  • The role of the content creator in the coming years – what can we expect from social content and how will this affect the role, team and organizational structure
Speaker:
  1. Joanne heggie, Social Media Team Leader, Flight Centre, Australia

15:00 – Session 8: #RISK! What do to when everyone has an opinion about social content delivery

  • Looking at brand fails and key issues in social content strategy
  • SBS examples of risk in social content multi channel delivery
  • Models for addressing social content risk now and in the coming years
  • Where is new risk emerging from – how to comprehensively manage these throughout the content strategy
Speaker:
  1. Jordan Guiao, Social Media Head, SBS

15:40 – Tea break

Refreshments and networking opportunity for participants.

16:00 – Session 9: Why the audience is king and mobile is first?

Why the audience is king and mobile is first?
Our current views still say Content is King and the latest buzz is – Mobile is First. The Audience is both King and First – content, strategy, UX, CX, everything should be informed by the needs of and value given to the audience.

  • The Audience is King – future perspectives
  • The changing definition of real time social content marketing
  • There’s more to life than Facebook…..
Speaker:
  1. Craig Mack, Social Media Manager, Red Balloon, Former Social Media Manager Weight Watchers

16:40 – Session 10: Delegate discussion

Closing interactive delegate discussion.

17:00 – End of Day-1

Vote of thanks by the Chairman.

17:10 – Gala dinner

Drinks and networking reception.

Attendee Information

 

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Upcoming Events

 
  1. GovTech 2017 – Digital Government Transformation Conference

    November 27 @ 8:00 am - November 28 @ 5:00 pm
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    November 28

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