November 14, 2017 - November 15, 2017 Bayview Eden, Melbourne

Investigating future pioneering social media marketing strategy.

14th November 2017 - Day 1

Participants registration and refreshments.

Chairman’s address to the gathering.

  • Moving beyond fans, followers and likes into the new realm of social possibility
  • Revealing the emerging social trends for the upcoming 12 months
  • Social innovation – A look into platform evolution


  • Anthony James, Chief Innovation Officer, TCS
  • Moving through social media innovation with least resistance and great results
  • Unearthing the way forward for your unique organisation
  • Strengthening your internal creative capability for future success


  • Angelique Schierz-Crusius, Head of Social Media, Samsung Australia
  • Unearthing the spirit of your brand with new approaches to story telling
  • Harnessing new ways to reflect your brands vision and mission through your social story
  • Why your story telling sucks!? – raising the issues


  •  Miri Rodriguez, Head of Social and Communities, Microsoft Americas

Refreshments and Networking opportunity for participants.

Unleashing social potential through innovation in creative strategy.

  • Breaking into new social frontiers – and the lessons learnt
  • Journey though social content delivery: Case Study Myer
  • Case studies in pioneering content 3.0


  • Roghan McKerlie, Founder, Rogues Gallery

An opportunity for delegates to discuss with the panel the next key steps in trailblazing social media strategy. Perspectives on social evolution will be explored and tested within this fully interactive session: key themes:

  • Harnessing the social influencer paradigm successfully
  • Determining the new possibilities emerging from Facebook, Snap Chat, Instagram and Twitter
  • Establishing the news set of skills for social media managers

Panel members include:

  • Chris Ledlin, Director of Social Media, Southern Cross Austereo
  • Miri Rodriguez, Social Media Lead, Microsoft Americas
  • Angelique Schierz-Crusius, Head of Social Media, Samsung Australia
  • Kate McBean, Marketing Diretor, Yahoo 7

Lunch and Networking opportunity for participants.

  • A forward look at community management 2020
  • Snap shots of social community excellence – shaping the shift
  • How the role of community management will change in the coming year – meeting new expectations


Rod McGuiness, Social Media Lead, ABC Radio

  • Driving unique and creative excellence in the ‘greyer’ areas
  • Finding new ways to drive social into the heart of the business, when the odds are against you
  • Overcoming resistance to forging ahead in social


  • Micheal Eva, Senior Social Media Strategist, Origin Energy

Refreshments and Networking opportunity for participants.

  • Using the news to generate content
  • How to identify opportunities in the news to create relevant and engaging social content
  • What we have learnt from launching a news website and considerations for the future


  • Kate Heironymus, Media Advisor, RACQ
  • Establishing the future of Twitter possibility,
  • New Twitter strategies for your organisation – preparing for change and opportunity
  • New ways to ignite engagement through the new platform capabilities
  • Preparation of your organisation’s advanced and fully integrated Twitter strategy


  • Louise Wilson, Brand Strategy Lead, Twitter
  • Closing remarks from the Chair and vote of thanks by the Chairman
  • Drinks and networking reception

Interested in speaking?


Future Social Media Strategy 2017 offers sponsors an excellent opportunity to demonstrate thought-leadership and leverage networking opportunities to build brand-value amongst senior unit pricing professionals.

We are on the look out for insightful and unique speakers. Click here to send us your details - be sure to include your areas of interest.

Attendee Information


Upcoming Events

  1. Post-Retirement Australia 2017 Conference

    October 9 - October 10
  2. RegTech 2017

    October 17 @ 8:00 am - October 19 @ 5:00 pm
  3. iPARM Australia 2017

    October 23 - October 25
  4. Exchange Traded Funds Forum 2017

    October 25 - October 26
  5. Futur Social Media Strategy 2017

    November 14 - November 15

About Us


IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.



Join IBR Conference and be part of a world class team of ambitious, talented people.

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Phone: (+61 2) 9896 0776
Email: register@ibrc.com.au
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NSW 2145