November 14, 2017 - November 15, 2017 Bayview Eden, Melbourne

Investigating future pioneering social media marketing strategy.

15th November 2017 - Day 2

Participants registration and refreshments.

Chairman’s address to the gathering.

  • A future look into the pipeline development of platforms and search
  • Exploding platforms for 2018
  • Where should you be now?


  • Brie Stewart, Head of Social, Clemenger
  • Insights on global social maturity and where Australia fits in.
  • Global trends influencing the definition of social ROI
  • The maths behind and measures of success for social marketers.


  • Ben Mulligan, Hootsuite
  • Who is leading the pack from around the world
  • The rising stars in social media
  • Staying ahead of the pack 2020


  • Mireille Ryan, CEO, Social Media Institute

Refreshments and Networking opportunity for participants.

Delegates will be provided with the opportunity to explore in roundtable groups their perspectives on pioneeing social strategy, focusing on what can be achieved now, the constraints and confronting the innovation obstables. Lyndsey will facilate and guide discussion to ensure new social ideas are ignited and deleagtes leave with some keys to launch new realms of creativity within their strategy.



  • Lyndsey Douglas, Head of Innovation, Ray White (Livestock and Rural)
  • Practical next steps in ensuring strategy 2018 is gearing up for success
  • Going over the edge in social – and picking up the pieces
  • Social protocols for the coming years


  • Brenden Lucas, Social Media Co-ordinator, Deakin University
  • Exploring the new realm of chatbots and how to mine the possibilities
  • The new capabilities and benefit to your strategy
  • Chat bots and the future of customer service


Session Host:

  • Dr. Karen Sutherland, Social Media Researcher, University of the Sunshine Coast

Lunch and Networking opportunity for participants.

Running a digital agency since 2011 it’s been Ming’s business to bring companies out of the digital dark ages and embrace their authentic voice online that leads to productive business relationships offline and ensuring commercial return on time spent using old school principles  online. Ming will share her personal journey online from Dial-Up to (almost) NBN.

  • Challenges that all organisations and business owners face in social media
  • Investigating the metric of a relationship
  • What’s coming and what do we need to do to be ready? Chat Bots, Artificial Intelligence, Virtual Reality + Augmented Reality integrations into social media.


  • Ming Johanson, CEO, OTOTgo
  • A look into digital mapping requirements in the coming years
  • The relevance of today’s strategy in 6 months
  • How to stay relevant now and in the future


  • Peter Holmes, Social Marketing, Officeworks

The decline of trust and rise of hyper connectivity have paved the way for organisations to become their own media channels. Dionne Lew talks about how content-first social PR enables organisations to builds visibility, influence, trust, advocacy and leadership, with a focus on how stackable, shareable micro content lets you tell a broader narrative over time – strategically and in a time and resource stretched environment.


  • Dionne Lew, Partner, Zoetic

Refreshments and Networking opportunity for participants.

  • Pioneering ahead in social – where do you stand?
  • Who are you recruiting, and how the social marketer is evolving
  • Preparing for the future of social


  • Todd Wheatland, Head of Global Strategy, King Content
  • Closing remarks from the Chair and vote of thanks by the Chairman
  • Drinks and networking reception

Interested in speaking?


Future Social Media Strategy 2017 offers sponsors an excellent opportunity to demonstrate thought-leadership and leverage networking opportunities to build brand-value amongst senior unit pricing professionals.

We are on the look out for insightful and unique speakers. Click here to send us your details - be sure to include your areas of interest.

Attendee Information


Upcoming Events

  1. Post-Retirement Australia 2017 Conference

    October 9 - October 10
  2. RegTech 2017

    October 17 @ 8:00 am - October 19 @ 5:00 pm
  3. iPARM Australia 2017

    October 23 - October 25
  4. Exchange Traded Funds Forum 2017

    October 25 - October 26
  5. Futur Social Media Strategy 2017

    November 14 - November 15

About Us


IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.



Join IBR Conference and be part of a world class team of ambitious, talented people.

People who are consistently pushing the bounda- ries of innovation in the world of conferences, seminars and knowledge management.

View Careers.

Contact Info


We would love to hear from you and interact with you. Feel free to get in touch with us.

Phone: (+61 2) 9896 0776
Email: register@ibrc.com.au
Address: PO BOX 411, Wentworthville,
NSW 2145