July 19, 2017 - July 20, 2017 Rex Hotel Canberra, 150 Northbourne Avenue Canberra City, ACT 2601, Canberra, Australia

Bringing social strategists, marketers and innovators together, to discuss the future pathway for social strategy development.

19th July 2017 - Day 1

08:30 – Registration

Participants registration and refreshments.

09:00 – Welcome address

Chairman’s address to the gathering.

09:10 – Session 1: Re-Establishing Your Social Goals For 2017

  • How social excellence will be unveiled this year
  • Transforming standard social protocols into pioneering strategies
  • The new rules for public sector social development – are you ready to step beyond the comfort zone?


Anthony James, Social Innovator, TCS

09:40 – Session 2: Determining the future social trends shaping this and next year's strategies

  • Where best for the public sector to place their social media efforts
  • Platform development – which groups are a must for Government in the coming years
  • Are we evolving in line with social technical development – how to benchmark where you are at and where social is moving to


  • Scott Gillham, Director, Nielsen

10:20 – Session 3: Stepping into the imminent future realms of social possibility

Are you ready and do you have the aligned mind-set?

  • Assessing social strategy – what’s holding you back?
  • Pushing the boundaries to create a cutting edge social framework – how to pursue this in a Government/ Public Sector environment


  • Susan Manniche, Social Media Manager, Bureau of Meteorology

10:40 – Tea break

Refreshments and Networking opportunity for participants.

11:10 – Session 4: INTERACTIVE Q&A: Stepping forward into the emerging realm of social excellence – What's stopping you!

This critical discussion for public sector social practitioners will explore your next steps in social development.

  • What does it require to lead the pack in government?
  • How can support be gained?
  • How to be socially innovative in Government?
  • Who are we aspiring to – and what can we learn from them?
  • Are you resisting the true potential of social campaigns – why? .. and overcoming risk.


  1. Eva Chodzinski, Search & Online Engagement Manager at NSW Department of Education
  2. Travis Longmore, Social Specialist, Australia Post
  3. Damien Sebion, Social Media Manager, WWF-Australia

12:30 – Session 5: Casting your social line for 2017 maximum engagment (CASE STUDY)

  • Determining future focused social strategy for Australia Post
  • How social looks set to evolve and how to prepare your organization
  • Critical next steps for social development and ongoing fresh engagement


  • Travis Longmore, Social Specialist, Australia Post

13:10 – Lunch break

Lunch and Networking opportunity for participants.

14:10 – Session 6: Faceoff - Snapchat Vs Instagram for the public sector

Snapchat and Instagram are both powerful communication tools with rapidly expanding followings. They’re also mortal enemies in the social media world engaged in constant new-feature warfare.

  • How can you integrate both into your digital strategy to reach a young, active audience?
  • This interactive session will compare and contrast their unique features, discuss why both are important, share time-saving hacks, and show how you can use these growing platforms to their full potential


  • Sam Mutimer, Founder, Think Tank Social

15:00 – Session 7: Advanced Twitter Bootcamp – Going beyond the digital bull horn

This essential session for 2017, provides advanced tips from the heart of Silicon Valley on how to fully leverage the power of Twitter for any discipline within government. It includes groundbreaking research findings that demonstrate the value of two-way engagement on Twitter, and gives specific recommendations on how to tweet in order to generate more opportunities for back-and-forth conversations with the public.


  • , –

16:00 – Session 8: Managing future pioneering strategies on a Shoe String Budget

Nothing is better than free! This session will reveal how to leverage free resources such as employee social media advocates, community events and other social media tools such as apps and built-in analytics to maximize your impact and engagement. No full-time social employees? No problem. This session will cover organizing tasks, harnessing the power of followers as brand ambassadors and creating evergreen content that can be re-purposed in multiple ways while managing other full-time duties. This session will also highlight how to optimise your current budget for attendees representing larger organisations.


  • Katy Hulton, Digital and Social Media, Northern Beaches Council

16:40 – Session 9: Brilliant Social Media in 2017– For behavioural change

Reaching your audience in an authentic way can be challenging. To engage them, campaigns must align messaging with core cultural values and lifestyles. By segmenting your audience and utilizing a channel-specific strategy with a mix of culturally-relevant lifestyle messaging, campaigns can increase engagement. Learn how state and local health campaigns have developed lifestyle-driven content, in-feed social media contests on Facebook, and digital experiences that appeal to young people’s values and drive behavior change.


  • Brad Pidgeon, Associate Director, Marketing Channels, Western Sydney University

17:10 – Session 10: Blazing new trails through innovative social media: Facing the fear and forging ahead

  • How to refresh, reignite and maintain relevance in public sector social media strategy
  • Assessing the development for social at Queensland Health
  • Key practical take aways to apply now – for immediate impact

17:40 – End of Day 1: Networking and drinks

  • Closing remarks from the Chair and vote of thanks by the Chairman
  • Drinks and networking reception

Attendee Information


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