July 19, 2017 - July 20, 2017 Rex Hotel Canberra, 150 Northbourne Avenue Canberra City, ACT 2601, Canberra, Australia

Bringing social strategists, marketers and innovators together, to discuss the future pathway for social strategy development.

20th July 2017 - Day 2

08:30 – Registration

Participants registration and refreshments.

09:00 – Welcome address

Chairman’s address to the gathering.

09:30 – Session 1: Storytelling that doesn't suck! Critical considerations

We all know the power of storytelling. Stories spark emotion. Appeal to our human side. They connect and engage us. But somewhere between trying to find their ‘social voice’, and leveraging storytelling to humanize the brand, organizations have neglected the essence of their mission and vision, and at times failed to incorporate into their story. In this session, you will learn how to find your agency’s true ‘social voice’ for effective brand storytelling.


  • Miri Rodriguez, Head od Social, Microsoft US

10:10 – Session 2: Investigating the benefits of including offline experiences in your future focused social media strategy

  • Approaching social media and offline environments as one blended customer experience
  • Building and strengthen long-term customer relationships by incorporating offline experiences into your social media strategy
  • Regularly moving customers between social media and offline spaces to increase and strengthen engagement between customers and your organisation


  • Karen Sutherland, Social Media Researcher, University of Sunshine Coast

10:50 – Tea break

Refreshments and Networking opportunity for participants.

11:20 – Session 3: Guiding your future strategies through revolutionary Social Measurement

Matching metrics to your agency’s overall communication goals is paramount. This session will provide you with a solid “how to” method to match your agency’s overall social media strategy with metrics and take your strategy to the next level.


  • Richard Spencer, CMO, iSentia

11:50 – Session 4: Department of Education – Flash forward social initiatives (CASE STUDY)

  • Assessing the unique path of social integration for Education
  • How to seize new opportunities with minimal risk
  • Navigating a clear path through the social noise


  • Eva Chodzinski, Search & Online Engagement Manager at NSW Department of Education

12:10 – Session 5: INTERACTIVE: Addressing the obstacles, lack of certainty, the inherent risks and possible goals

Roundtable delegate discussion facilitated by the conference chair, focusing on your current strategies and the next step for your social development.

Delegates will be provided with the opportunity to discuss how they see social evolution within their organisations. Guidance will be offered to those looking for clarity and further advice.


  1. Lara Silbert, Social Media Leader, United Nations Association of Australia
  2. Brad Pidgeon, Associate Director, Marketing Channels, Western Sydney University
  3. Louise Tapsall, Social Media Specialist, ACMA

12:40 – Lunch break

Lunch and Networking opportunity for participants.

13:40 – Session 6: Humor and public sector social media – How best to approach this in 2017


  • Successfully incorporating humor into your social campaigns can reap huge rewards
  • Exploring how to utilize pop culture references, GIFs, memes and playful descriptors on video or image captions.
  • Learn how to play with words and engage your community by humoring them and humanizing yourself.


  • Katie Nelson, Social Media and Public Relations Coordinator, City of Mountain View PD, CA

14:25 – Session 7: Is you organisation ready for 'content 3.0'? (CASE STUDY)

  • What’s driving excellence in social content development?
  • What does it now require to be ‘fresh’ in your social content creation
  • What does it take to stand out from the content crowd – global case studies


  • Roghan McKerlie, Founder, Rogues Gallery

15:00 – Tea break

Refreshments and Networking opportunity for participants.

15:20 – Session 8: Cutting edge global strategies – Innovation in India (CASE STUDY)

How international public sector organisations are leading the pack

  • Engagement 3.0 and the Indian Government
  • What can be learnt from the current unique and exceptional public communication strategies
  • The new era of ‘influence’ – it’s time to re-think social influence


  • Vikas Bagri, Social Media Innovation Advisor, Government of India

16:00 – Session 9: INTERACTIVE: Exploring the new age of social marketing and innovative strategy for the coming years

  • How can we expand our shareability and talkability in 2017
  • Investigating the pioneering social influencer initiatives – gaining massive reach
  • Emerging trends in influencer engagement and brand advocacy
  • Measuring social media traction in the years to come

16:40 – End of Day 2

  • Closing remarks from the Chair and vote of thanks by the Chairman

Attendee Information


Interested in speaking?


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About Us


IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.



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