August 08, 2017 - August 10, 2017 Mercure Perth, 10 Irwin Street, Perth WA 6000, Australia

Convening social strategists, evangelists and innovators to explore the future of social media strategy.

8th August 2017 - Day 1

08:30 – Registration

Participants registration and refreshments.

09:00 – Welcome address

Chairman’s address to the gathering.

09:10 – Session 1: Re-establishing your Social Goals for 2017

  • How social excellence will be unveiled this year
  • Transforming standard social protocols into pioneering strategies
  • The new rules for social development – are you ready to step beyond the comfort zone?


  • Anthony James, Social Innovator, TCS

09:40 – Session 2: Determining the future technology and social trends shaping this and next year's strategies

  • What’s developing in the social pipeline – and how to apply it
  • Are you ready for the next wave of social evolution?
  • Assessing the impact of emerging technologies


  • Leif Hanlen, Research Director, CSIRO

10:20 – Session 3: Stepping into the imminent future realms of Social Possibility

Are you ready and do you have the Aligned mind-set?

  • Assessing social strategy – what’s holding you back?
  • Pushing the boundaries to create a cutting edge social framework – how to pursue this in a fast moving social environment


  • David Higgins, Head of Social, Foxtel

10:40 – Tea break

Refreshments and Networking opportunity for participants.

11:10 – Session 4: INTERACTIVE: Q&A: Stepping forward into the emerging realm of social excellence

  • What’s Stopping you! This critical discussion for social practitioners will explore your next steps in social development
  • What does it require to lead the pack in your sector?
  • How can support be gained
  • How to be socially innovative in unlikey areas?
  • Who are we aspiring to – and what can we learn from them?
  • Are you resisting the true potential of social campaigns – why?

.. and overcoming risk.



  1. Megan Simm, Social Media Manager, Bank West
  2. David Higgins, Head of Social, Foxtel
  3. Lyndsey Douglas, Head of Social, Yellow Brick Road

12:30 – Session 5: Authenticity – Keeping it real in the era of automation (CASE STUDY)

  • Assessing the role of tools in today’s marketplace
  • Social automation – how its evolving and whether it’s positive
  • Future steps in maintaining your brand personality
  • The growing importance of authenticity and transparency


  • Meg Coffey, Managing Director, Coffey & Tea

13:10 – Lunch break

Lunch and Networking opportunity for participants.

14:10 – Session 6: FACEOFF - Snapchat Vs Instagram vs Facebook: Where are we heading?

Snapchat and Instagram are both powerful communication tools with rapidly expanding followings. They’re also mortal enemies in the social media world engaged in constant new-feature warfare. How can you integrate both into your digital strategy to reach a young, active audience? This interactive session will compare and contrast their unique features, discuss why both are important, share time-saving hacks, and show how you can use these growing platforms to their full potential.



  • Brie Stewart, Head of Social, Ogilvy

15:00 – Session 7: Advanced Twitter Bootcamp – Going beyond the Digital Bull Horn

This essential session for 2017, provides advanced tips from the heart of Silicon Valley on how to fully leverage the power of Twitter for any discipline within government. It includes ground breaking research findings that demonstrate the value of two-way engagement on Twitter, and gives specific recommendations on how to tweet in order to generate more opportunities for back-and-forth conversations with the public.


  • Cindy Burke, Director, Twitter

15:40 – Tea break

Refreshments and Networking opportunity for participants.

16:00 – Session 8: Let's be frank: The case for plain language communication

  • Assessing literacy standards & attention spans
  • Successfully social speaking to diverse audiences
  • Effective messaging across target groups
  • Organisation Communication guidelines for future social development


  • Megan Simm, Social Media Manager, Bank West

16:40 – Session 9: Implementing ground breaking initiatives in a fast moving social environment (CASE STUDY)

  • Staying at the forefront of social excellence – the skills and the mind set
  • The next steps – from an operational perspective


  • Amanda Dennett, Communication and Digital Strategy, Australian Government

17:10 – End of Day 1: Networking and drinks

  • Closing remarks from the Chair and vote of thanks by the Chairman
  • Drinks and networking reception

Attendee Information


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About Us


IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.



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Contact Info


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Phone: (+61 2) 9896 0776
Email: register@ibrc.com.au
Address: PO BOX 411, Wentworthville,
NSW 2145