August 08, 2017 - August 10, 2017 Mercure Perth, 10 Irwin Street, Perth WA 6000, Australia

Convening social strategists, evangelists and innovators to explore the future of social media strategy.

9th August 2017 - Day 2

08:30 – Registration

Participants registration and refreshments.

09:00 – Welcome address

Chairman’s address to the gathering.

09:10 – Session 1: Storytelling that doesn't suck! Critical considerations

We all know the power of storytelling. Stories spark emotion. Appeal to our human side. They connect and engage us. But somewhere between trying to find their ‘social voice’, and leveraging storytelling to humanize the brand, organizations have neglected the essence of their mission and vision, and at times failed to incorporate into their story. In this session, you will learn how to find your agency’s true ‘social voice’ for effective brand storytelling.


  • Rod McGuiness, Social Media Lead, ABC

10:10 – Session 2: Exploring your social media campaigns 'Under the Influence'

Getting your social media messaging heard in this competitive and media savvy environment requires a creative and sometimes daring approach. In this session, we’ll explore how your organisation can effectively leverage social media influencers in the future to amplify messaging and successfully reach more customers in the process.


  • Douglas Karr, CEO, DK New Media, USA

10:50 – Tea break

Refreshments and Networking opportunity for participants.

11:20 – Session 3: Investigating the future of Live Video (and how you can prepare)

  • How the new year ahead will bring incredible things for the future of live video
  • How live video is becoming ‘the ultimate form of engagement’
  • Applying importance of integrating LV for engagement, rawness, immediacy and authenticity
  • Why LV is the natural next step for social channels and why it looks set to overtake texting in the coming years
  • How to nail it for your organisation


  • Joel Comm, Live Video Marketing Expert, NY Times Best Selling Author

12:10 – Session 4: INTERACTIVE: Round-table delegate discussion facilitated by the conference chair

Focusing on your current strategies and the next step for your social development. Addressing the obstacles, lack of certainty, the inherent risks and possible goals.

Delegates will be provided with the opportunity to discuss how they see social evolution within their organisations. Guidance will be offered to those looking for clarity and further advice.


  1. Rod McGuiness, Social Media Lead, ABC

12:40 – Lunch break

Lunch and Networking opportunity for participants.

13:40 – Session 5: Determining the future of Social Listening

  • Case study: Network Ten and the new realm of social evolution
  • How Network Ten listens and learns for future strategic social growth
  • Managing social teams and community managers for exceptional social customer service engagement
  • Creating bespoke, sticky and shareable content for future success


  • Ben Stavert, Head of Social, Network Ten

14:15 – Session 6: HIF and the social evolution super highway (CASE STUDY)

  • The journey through social innovation and preparing for the next three years of social shifts
  • How to remain socially agile, pioneering and relevant in a fast changing landscape
  • What to pack in the social survival box for 2017/18!

14:45 – Session 7: Is your organisation ready for 'Content 3.0'? (CASE STUDY)

  • What’s driving excellence in social content development?
  • What does it now require to be ‘fresh’ in your social content creation
  • What does it take to stand out from the content crowd – global case studies


  • Roghan McKerlie, Founder, Rogues Gallery

15:15 – Tea break

Refreshments and Networking opportunity for participants.

16:00 – Session 8: Managing real 'REAL' time engagement in 2017

  • Exploring the new requirements for community and customer engagement
  • How customer’s expectations are growing and how to keep up
  • How to surprise your customers with exceptional future engagement – What’s emerging?


  • Lyndsey Douglas, Head of Social, Yellow Brick Road

16:40 – Session 9: GROUP ROUND-TABLE DISCUSSION - Lead by the conference chair

Delegates are provided with the opportunity to discuss the next steps for each organisation’s social strategy. Facilitated discussion will be focused on overcoming current challenges, working with emerging platforms, best practice social risk management, demonstrating social ROI.

Facilitators include:

  • David Higgins, Foxtel
  • Ben Stavert, Network Ten
  • Amanda Dennett, Australian Government

16:30 – End of Day 2:

Closing remarks from the Chair and vote of thanks by the Chairman.

Attendee Information


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