August 08, 2017 - August 10, 2017 Mercure Perth, 10 Irwin Street, Perth WA 6000, Australia

Convening social strategists, evangelists and innovators to explore the future of social media strategy.

10th August 2017 - Day 3

“Future Social Media’

Post Conference Workshops

Ensuring delegates take home new and cutting edge solutions to their social media capabilities, these workshops have been designed to provide discussion around each participant’s social media journey and the next steps. These workshops provide delegates with the opportunity to assess their social strategies and review what’s now needed to excel in 2017.

Working closely with workshop facilitators, both workshops will be fully interactive and based around the practical apects of social media appliaction and how this can evolve for each company represented. As we move into 2017 social listening and engagement will require innovation. Practical exploration of the way forward in fresh, new social initiatives will unfold…

O9:15 – 12:30 Workshop 1 – The next wave of social opportunity

This workshop will provide practical guidance on:

  • The assessment of current and emerging technologies
  • Adopting technologies appropriate for the organisation
  • Understanding where next for pioneering social strategy – anticipating the opportunities
  • Maxmising strategic opportunity through excellence in social listening
  • One to one guidance on the next steps for your brand
  • Overcoming challenges in social monitoring and engagement and how to move through them


  • Rod McGuiness, Social Media Lead, The ABC

13:30 – 16:00 Workshop 2 – The future of social measurement and ROI – Demonstrating success in social media

Discussion and analysis will be based upon the following points:

  • How measuring social success is evolving
  • Updates on new tools to deliver the results of social campaigns
  • What does future social ROI mean for the organisation
  • How pioneering content strategy and innovative measurement look set to change in 2017
  • Case studies of excellence in social measurement and the impact on organisational buy in
  • Facilitated by Social ROI team advisor’s

Attendee Information


Interested in speaking?


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About Us


IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.



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Contact Info


We would love to hear from you and interact with you. Feel free to get in touch with us.

Phone: (+61 2) 9896 0776
Email: register@ibrc.com.au
Address: PO BOX 411, Wentworthville,
NSW 2145